Privacy Policy

Effective Date: July 26, 2016

Last Minute Gear rents and delivers equipment and gear, specializing in last minute services. Last Minute Gear is owned and operated by Catchbright, LLC, doing business as Last Minute Gear at The use of the term “we” incorporates anyone working on Last Minute Gear’s behalf, including its owners, employees, managers, agents, attorneys and volunteers.

This Privacy Policy describes the information Last Minute Gear collects when you access, use or otherwise interact with Last Minute Gear and how we use that information. Each time you use, you consent to the collection, use and storage of your personal information as described in the Privacy Policy.

1. Definitions

Definitions used throughout this Privacy Policy are used consistent with the Definitions contained in Section 4 of our Terms of Service.

2. Anti-Spam Policy

Last Minute Gear does not send spam or sell email addresses. We may at times send you emails that provide important information on using Last Minute Gear.

3. What Information is Collected and Stored & How is it Used?

Rental Requests: When you initiate a request to rent Item(s) (even if you do not complete or submit the request), Last Minute Gear may require and store:

  • Contact information: We will collect and store delivery and pickup addresses and instructions, and Renter’s phone and email.
  • Transactional Information: We may collect different types of information about Item(s) rented (e.g., detailed product specifications of Item(s), condition of Item(s), oral and written statements about Item(s), before and after photos, etc.).
  • Credit or Debit Card Information: We will collect your credit or debit card information to process a payment, however we will not store this information ourselves in our servers. We work with a third party provider, Stripe, and save only a token they provide back to us, in order to guarantee the security of your information (see Section 4).

Information in this section, “Rental Requests,” will be utilized to (i) fulfill a Rental Request and/or (ii) assist in a dispute resolution.

Mailing list: When you initiate a Request (even if you do not submit or complete it) or if you join our mailing list yourself (e.g., via a sweepstakes), we will add your name and email to our mailing list. This information will be used to occasionally send you important information about our service. You may unsubscribe at any time by emailing us or clicking the "Unsubscribe" link at the bottom of such emails.

Referrals: You may use Social Plug-ins on the site to show Last Minute Gear to your friends. We do not ourselves collect, store, or use the information you provide on a Social Plug-in, see Section 4.

Other personal interactions with Last Minute Gear: Additionally, data may be collected and stored when you:

  • Email, call, text, or interact with Last Minute Gear and any of its representatives in person. We will use the information provided to respond to your customer service needs; and/or
  • Respond and provide information to surveys based on your experience with Last Minute Gear. If we were to release any insights or analytics information from these surveys, we would report data only in its anonymous and aggregate form, without any personally identifiable information or reference to individual User.

Information in this section, “Other personal interactions with Last Minute Gear,” will be used to continually improve our services and broaden our understanding of the sharing economy as an industry.

Sweepstakes: When you participate in a sweepstakes with Last Minute Gear:

  • Contact information: We will collect and store entrants' names and emails (this information may be collected even if you initiate but do not complete a sweepstakes entry)
  • If you decide to join our mailing list through the sweepstakes, please refer to the top of this section above that describes mailing lists.
  • For more information about a given sweepstakes, please review that sweepstakes' specific Terms & Conditions. Or you may request a copy from us by emailing us

Information in this section, "Sweepstakes," will be used to notify potential winners and to maintain a winners' list, the latter of which we are required to provide to the community upon request.

Non-personal interactions with Last Minute Gear: In both instances below, we do not store the information collected in our servers.

  • When you connect to our website, our web servers recognize your IP address and certain other information about your computer. This is necessary to facilitate transactions, administer the web server, and track down problems.
  • Last Minute Gear may also use “cookie” technology to gather information on Internet use in order to serve you more effectively. Usage of cookies may be linked to personally identifiable information. You can set your browser to remove or reject cookies; you do not need to accept cookies to use Last Minute Gear.

Except as otherwise specified, all the information in this Section 3 of the Privacy Policy that is stored is maintained solely by Last Minute Gear. We do not sell or rent information to third parties or share information in ways other than disclosed in this Privacy Policy.

4. What about Third Party Data Collection?

If you use certain features on the Site, it may enable third parties to collect data about your use as follows:

Credit or Debit Card Payment: Last Minute Gear utilizes Stripe to process rental payments and other fees on the Site. Last Minute Gear does not itself store debit or credit card information. We only collect this information, send it to Stripe, and then Stripe sends us back a multi-use token that we store in our servers. This token is unique to a specific card with a specific merchant, and ensures only Last Minute Gear can ever use the token to process subsequent transactions. Last Minute Gear utilizes this feature for a customer's convenience so you do not have to reenter credit card information. You should review Stripe’s Privacy Policy for more detail about how your credit or debit card information will be stored and maintained.

Social Plug-Ins: Users may follow or like Last Minute Gear, or recommend Last Minute Gear using social plug-ins such as for Google+, Facebook, Twitter, LinkedIn, and Pinterest. Users should review the privacy policies of Google, Facebook, Twitter, LinkedIn, and Pinterest for more detail about information collected from these sites. Our plugins are powered by AddThis, their privacy policy is also available here.

Courier services: Last Minute Gear may use courier services (Lyft or Uber) to handle delivery or pickup of Item(s) to you. In order to utilize these services, Last Minute Gear may release your contact information (e.g., email, phone, name) and addresses. Please review the privacy policies of these couriers for more information: UberRUSH, Lyft.

MixPanel Analytics: Last Minute Gear also uses MixPanel to learn how our customers use the Site and Services. MixPanel utilizes cookies and web beacons to track customer usage. For more information on MixPanel’s data collection and use practices, see the MixPanel Privacy Policy. You can opt-out of MixPanel’s automatic retention of data collected by clicking here: MixPanel Opt-Out. If you get a new computer, install a new browser, erase or otherwise alter your browser's cookie file (including upgrading certain browsers) you may also clear the MixPanel opt-out cookie, and have to reset it by visiting the link above.

Users are encouraged to use available controls and settings on your device to reflect your privacy preferences.

5. Is Information Ever Disclosed by Last Minute Gear to Third Parties?

Information collected by Last Minute Gear may be disclosed in the following circumstances.

When Disclosure is Required By Law: Information may be provided where we are required to do so by law, or if we believe in good faith that it is reasonably necessary (i) to respond to claims asserted against Last Minute Gear or to comply with the legal process (for example, discovery requests, subpoenas or warrants); (ii) to enforce or administer our policies and agreements with Users; (iii) for fraud prevention, risk assessment, investigation, customer support, product development and de-bugging purposes; or (iv) to protect the rights, property or safety of Last Minute Gear, its Users or members of the general public. We will use commercially reasonable efforts to notify Users about law enforcement or court ordered requests for data unless otherwise prohibited by law.

Acquisition/Merger/Assignment: Information may be disclosed if Last Minute Gear is involved in any merger, acquisition or assignment of its interests. Under such circumstances, Last Minute Gear will use commercially reasonable efforts to notify its Users if their personal information is to be disclosed or transferred and/or becomes subject to a different privacy policy.

Winners' List for Sweepstakes: We are required to provide to anyone who requests it a list of the winners for any of our sweepstakes. This information includes name and email, as described in Section 3.

6. What is Last Minute Gear’s Security Policy?

We have implemented reasonable administrative, technical and physical security measures to protect your personal information against unauthorized access, destruction or alteration of your information. However, Users should be advised that no method of transmission over the Internet and no method of storing electronic information can ever by 100% secure.

7. Response to “Do Not Track” Signals

“Do Not Track” is a feature enabled on some browsers that sends a signal to request that a web application disable its tracking or cross-site user tracking. At present, Last Minute Gear does not respond to or alter its practices when a “Do Not Track” signal is received.